Automated follow-up is a series of messages that go out to a lead on a set schedule, without anyone having to remember to send them. When a prospect fills in a form, books a call, or asks a question but does not take the next step, the system follows up for you, at the right time, with the right message, whether you are busy with another client or away from your inbox entirely.
This guide covers why manual follow-up breaks down, what automated follow-up actually does, and what it looks like when it is running for a real service business.