The feast-or-famine cycle is when a coaching or consulting business swings between too many clients and almost none, month after month, with no steady middle. It happens because most solo service businesses only look for new clients once the current ones run out, instead of having something that brings in leads all the time. It isn't about working harder or being less good at what you do. It's a gap in how new clients get found in the first place.
This guide covers why the cycle happens and the three things, a lead source you control, a clear next step, and a follow-up system, that actually break it.